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Digital Interactive Media invites national and international brands to work collaboratively alongside some of the world's leading Sporting, Social and Cultural Events to harness the power of positive brand association.

Sports Event

Major Events

EMU's

Music Festivals

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What will it be like to be in Germany during Euro 2024?

Showcase Your Brand at Popular Locations

Place your ad in a unique location where you can not traditionally advertise.

Reach a Larger Audience

98% of consumers are exposed to out-of-home advertising each week.

Your Brand is Seen at, Multiple Locations

Move with your audience. Our mobile displays allow you to move your ad throughout the day.

Make an impression.

Germany lives and loves sport – football in particular! And so, during the summer of 2024, fans from all across Europe – and the globe – will meet in Germany for the UEFA EURO 2024 international football tournament. Together, they will celebrate football, cheer on their team and enjoy everything that Germany has to offer its guests.

The games of the tournament, taking place from 14th June to 14th July 2024, will be spread out across ten German host cities.

We Make Digital Advertising Easy.

Expose your brand to football focused global audiences.

The DIM Group in association with one of the world’s leading provider of sports information analytics, will be deploying a network of large state-of-the-art mobile digital screen units throughout the ten host cities, Berlin, Munich, Dortmund, Stuttgart, Gelsenkirchen, Hamburg, Cologne, Dusseldorf, Frankfurt and Menem and Leipzig in order to entertain and inform the millions of fans expected to arrive for Euro 2024 which will provide up-to-the-minute data graphics, player profiles, forecasts, reviews and analysis to ensure the fans stay engaged and connected to the game throughout the 31 days of the tournament.

We are responsible for making a strictly limited number of commercial airtime packages on these giant digital screens strategically placed between the actual programming itself ensuring that everyone has a great access no matter where they are sitting or standing.

Everyone Loves Football

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Still got marketing budget left? Try advertising on Europes largest LED screen.

Unrivalled Access

At DIM, we offer unrivalled access to advertising opportunities at the world’s top events. CAVALLUNA is returning to take visitors on a magical journey. The audience attending these shows is likely to be engaged, passionate, and attentive, thus providing advertisers with an excellent opportunity to capture the attention of a key demographic.

Innovative Perimeter

Our extensive and expanding rights deliver a platform of innovative perimeter LED screens that provides a visually stunning backdrop that can showcase products in high resolution and vibrant colours. This visual impact can significantly enhance the presentation of the advertised products, making them more memorable and appealing to the audience.

Global Resources

Being featured on the screens of events like Cavalluna associates the advertised product with a high-quality and visually impressive entertainment experience. This association can contribute to a positive brand image and build trust among consumers. The size and prominence of the LED screen offer advertisers substantial exposure.

Smarter Consumers Need Smarter Advertising

Captivates Audiences From All Over Europe.

After the successful shows "CAVALLUNA - Legend of the Desert" and "CAVALLUNA - Secret of Eternity", Europe's most popular horse show returns in October 2023 with the new programme "CAVALLUNA - Land of a Thousand Dreams"!

Leverage the storytelling aspect of the Cavalluna show to create narratives around your products. By aligning the product with the themes or storylines of the performance, you can establish a connection with the your target audience and make your promotions more engaging.

Do you need a creative partner for your brand?

Why DIM Publishing

DIM Group is an International sponsorship broker, representing some of the world’s leading Social, Cultural and Sporting Events. We have worked alongside hundreds of events from multiple FIFA World Cups, IOC Olympic Games, UEFA European Football Championships, and FIA Formula One races, to major social events such as Holiday on Ice, Stars on Ice and Ice Age delivering highly engaged audiences, whilst allowing our clients to harness the power of positive brand association.

DIM Group has proudly created one of the most eco-friendly and sustainable Out-Of-Home (OOH) advertising platforms operating in Europe and North America today. Our fast growing, award winning Electric Mobile Unit (EMU) Division, is positively impacting Millions of consumers in twenty two major cities across six European countries, the USA and Canada, whilst supporting our clients’ Climate Change objectives and communication strategies.

Our Clients & Partners

A true partnership is a two-way street — ideas and information flow openly and regularly, based on a foundation of mutual trust and respect for one another’s expertise — and our clients embrace this philosophy.

The best and most productive relationships are synergistic and goal-oriented, and a long-term relationship has the value add of deep-rooted industry and company knowledge and relationships.

Our client list speaks for itself. Since our earliest days, we’ve represented everything from start-ups to Fortune 500 companies with that same partnership approach and dedication at the core of every engagement. We’ve been devoting our hearts and minds to our clients, achieving great successes and building lasting relationships.

Make it Stand Out

Take a look at some of our projects

Throughout the year we run a range of exciting digital media projects. Our projects provide business and brands with an array of opportunities to get creative, introduce new products or services and connect with fellow creatives.

Want to Create an Exciting Visual Experience ?

FAQs

What is LED display screen?

An LED screen is a flat panel display technology that utilises individual pixels made from red, green, and blue light-emitting diodes (LEDs) to create a video display. Nowadays, more and more manufacturing and advertising companies make use of LED displays to achieve their goals and improve their products and services.

What are the applications for LED Displays

LED videowalls have hundreds of different applications – both commercial and industrial. They are installed in sports stadiums and arenas, train stations, construction sites, airports, highways, commercial buildings and plazas, parks, shopping centres, malls, and are intended for corporate image promotion and advertising. At DIM, we support all industries and provide LED displays for all occasions.

What is the difference between LCD and LED display?

In terms of displays and monitors, LCDs (liquid crystal displays) are backlit by fluorescent lamps, while LED screens are backlit by LEDs (light-emitting diodes ). We can say that the main difference is that all LED displays use liquid crystal displays, but not all LCDs are lit by LEDs, and LED video walls tend to have individual red, green and blue pixels that are surface mounted to the front of the LED screen.

How do LED displays work?

A LED digital display is really similar to an LCD screen. However, instead of comprising a regular CCFL (cold cathode fluorescent) backlight, it uses light-emitting diodes (LEDs) as a source of light. A LED display is more energy-efficient and generally has a smaller resolution/pixel pitch than an LCD. LED Tends to be adopted when the display size is above that of around 80 inches or when there is no requirement for a high resolution.

How many types of LED displays are there?

We can say that there are two main types of LED videowalls – indoor and outdoor. Today, indoor LED screens find applications in a variety of properties like departmental and retail stores, shopping centres/malls, sports arenas, concert halls, theatres, corporate offices, and so on. Some of the places where outdoor LED displays are installed are stadiums, locations for different outdoor events, like weddings, ceremonies, concerts, festivals, highways, advertising screens, and billboards.